The founder

International Mission is a company (SAS) created by David Kassar nearly 15 years ago.

International Mission's historical business is to accompany small and medium sized companies and industries in their international development. 

David Kassar is a specialist in technical and commercial expertise and international business development.

  • Link builder, catalyst and federator
  • Intuitive visionary and man of constructive action
  • Creativity and agility
  • Sense of initiative and achievement

David Kassar holds an Executive MBA-CPA from HEC Paris, is an auditor from the Institut des Hautes Etudes de Défense Nationale (IHEDN) and a laureate of the Réseau Entreprendre (Entrepreneurship Network). He has a broad and diversified experience in international business creation.

This entrepreneur's passion for international business comes from a first successful experience in Berlin during his military service, followed by various professional experiences in Quebec. His career is marked by the creation and management of several companies in which he has held multiple positions: marketing director, sales director, general manager, founder, co-inventor of patents and trademarks both in France and internationally.

It was after two years of business development in Montreal, first at Toshiba and then Konica Minolta, that he founded Accès Jeunes Inc, the first Canadian social network serving young people. The Accès Jeunes project aims to enable more than 250,000 students to benefit from discounts from more than 130 sponsors such as British Airways, MasterCard, National Bank of Canada, Virgin Megastore, etc. At the same time, he created a foundation whose social objective is to allocate/offer scholarships to students with low incomes. This first rewarding entrepreneurial experience allowed David Kassar to develop numerous partnerships with general and specialized media, as well as student associations and important distribution networks. Through his projects, he forged ties with key institutional and private players and acquired a solid reputation within the Quebec ecosystem.

For family reasons, he decided to return to France after eight years of expatriation in Canada. Also, from 2000 to 2006, he was General Manager of Glosante Europe and co-founded the Sterinis project. The latter consists in designing a dry mist sprayer for disinfecting volumes and surfaces (environment, hygiene, health). Through this activity, he developed high-level technological and research partnerships with players such as the CNRS and ICAM, as well as financial partnerships with Total, Anvar, and business angels. Co-inventor of brands and patents, David Kassar mainly deals with strategic partnerships and fund-raising (three rounds of financing from venture capitalists) for the capitalisation of the company, which will be sold, a few years later, to a large group.

Today based in the South of France, the entrepreneur is at the head of International Mission, a platform for bringing together independent experts and companies looking for talent for international assignments. His professional activities lead him to carry out missions in Quebec on a very regular basis. Now, he accompanies companies in their establishment or export strategy, meets economic and political decision-makers and pursues partnership strategies in the context of various projects conducted in Quebec.

David Kassar has worked with more than a hundred companies of all sizes - SMEs, ETIs and large groups - in Canada and particularly in the province of Quebec.

In 2015, in partnership with institutional and private players, he organized high-level business meetings on behalf of two French delegations. It is also supported by a prestigious Strategic Orientation Committee composed of experts in macro-economics and geostrategy as well as economic and political decision-makers. An asset in optimizing the support of French talent and centres of excellence internationally.

Always in a spirit of mutual aid and federation of skills for the business development of companies, schools and laboratories, David Kassar is a member of various economic groups and associations, as well as the Vice-President of the Union des Français de l'Etranger Midi-Pyrénées.

 

David Kassar is an atypical humanist entrepreneur.

His personal trajectory, that of a "self-made man", resembles the journey of the resilient; he knows how to capitalize on his successes and learn from his failures.

This entrepreneur, with his communicative optimism and unparalleled intuitive radar, is a cultural leader who is committed to transmitting his value system and moral principles. For him, the human dimension is essential to the success of a project, which is why he likes to surround himself with reliable and loyal employees who share his ethics. He considers it his mission to help them grow both technically and humanly by being in turn a guide, mentor, support and coach. Altruism is part of his art of "housekeeping" and success in business is not only synonymous with gain and profit. It promotes cooperative teams, interdependence with clearly defined territories and trust "which does not exclude control"! Knowing how to question himself, how to apologize when he is wrong and how to share his doubts, he embodies the model of the servant leader who relies on a philosophy of altruism (listening, personal development, power ethics, resource centre for employees...).

David Kassar also has the art of creating a positive atmosphere with his employees: he knows how to create a spirit of celebration, a key factor for success in entrepreneurship. Enthusiastic and benevolent, he makes his environment friendly and functional by generating liveliness through a joyful and creative relationship in the professional sphere.

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