International Mission Forum - October 27/28, 2016

Quebec remains an undeniable source of opportunities. This French-speaking region of Canada is experiencing very dynamic and attractive growth, offering real development opportunities for French companies. The implementation of various agreements between France and Quebec, on the one hand, and between the European Union and Canada, on the other, should increase trade between them by about 20%. In this perspective, Quebec is asserting its position as a gateway to North America.

Edito

On the international scene, Quebec has become a player recognized as much for its dynamism in the fields of forward-looking sectors of activity as for the constructive partnership it has built between public authorities and civil society at the national, regional and local levels. Quebec boasts numerous flagships, particularly in aeronautics and NICTs.

The Forum's initiative is a good example of how the government can help Quebec to develop its own economy.

The International Mission Forum initiative in Arcachon is part of a desire to nurture the dynamics of Franco-Quebec relations. It also participates in the growing rapprochement between our two territories, as evidenced by the agreements signed in 2013. It also aims to celebrate our common heritage, particularly the French language, which I am committed to defending. Finally, this event will be an opportunity to highlight promising initiatives that are being developed in Quebec, to compare North American and European visions on the challenges of tomorrow's economy and to anchor Quebec in the commercial network of French entrepreneurs. It will also be an opportunity to present the new professional social network, International Mission.

For over two decades, my professional life has rhymed with international, entrepreneurship and coaching. I love connecting people, whether they are entrepreneurs, decision makers or investors. I like to bring together original and innovative ideas and visions from all over the world to create bridges, weave links and create synergies. My role is to bring together talents, skills, perspectives and know-how. My history with Canada, and in particular with Quebec, is unique. During my eight years as an expatriate, I created the first social network for young people (more than 250,000 students) to give them access to discounts and advantages with more than a hundred partners, sponsors of the initiative. In addition, I have accompanied more than one hundred companies - SMEs, ETIs, large groups - in Canada, particularly in the province of Quebec. In 2015, I organized, in partnership with institutional and private actors, very high-level meetings on behalf of two delegations of about twenty French companies.

Furthermore, I have been involved in the development of a new business model for Canada.

Based on this long and solid professional and cultural experience, I believe that it has never been more important for the French to open up and promote their centers of excellence internationally. Conversely, never has it been so opportune for Quebecers to look to their French cousins to establish cooperation agreements in strategic sectors such as aeronautics, sustainable mobility, NTIC, agriculture, renewable energy, Smart Cities... It is with great pleasure that I will meet you on October 27 and 28 at the International Mission Forum, at the Palais des Congrès in Arcachon, for exciting and constructive exchanges.

David Kassar, President and Founder of Kassar International and International Mission, laureate of the "Entreprendre" network, EMBA/HEC-CPA, IHEDN auditor

Context

Quebec remains an undeniable source of opportunities. This French-speaking region of Canada is showing very dynamic and attractive growth, offering real development opportunities for French companies. The implementation of various agreements between France and Quebec, on the one hand, and between the European Union and Canada, on the other hand, should increase trade between them by about 20%. From this perspective, Quebec is asserting its position as a gateway to North America.

In this context, the raison d'être of this BtoB Professional Forum organized by Mission Internationale lies in the following dimensions:

  • Reinforce the commercial dynamics of Franco-Quebec relations, knowing that France is Quebec's 2nd largest trading partner after the United States
  • Provide French companies with access to the NAFTA market (Canada, United States, Mexico) via Quebec
  • Provide Quebec companies with access to the French market, and more broadly, to the European Union
  • Participate in the growing rapprochement between France and Quebec, and more broadly between Canada and the European Union (2015 Comprehensive Economic and Trade Agreement)
  • Celebrating the common heritage of France and Quebec, particularly the Francophonie
  • Confronting European and North American visions of key economic issues
  • To promote French expertise and know-how on the North American continent
  • Develop a convergent and winning strategy between French and Quebec companies

More concretely, the objectives pursued are as follows:

  • Offer a platform for exchanges and meetings to companies and partners
  • Promote know-how and pioneering initiatives
  • Provide access to high-level speakers
  • Provide a supportive framework to enhance participants' networks

Two days to meet the right people, prepare for future agreements and experience highlights

The forum aims to attract French and Quebec companies (large groups, SMEs/SMIs, ETIs) but also start-ups from the technological and digital innovation and new economy sectors. The audience will be made up of decision-makers and experts - company presidents, international directors, export directors, international specialists, public and private players, country experts... The number of participants expected is around 350 people.

Some highlights of the forum:

  • Business meetings reserved for partners on request
  • High-level "one to one" meetings upon request
  • Meetings with targeted audiences: investors, media, experts...
  • Private meetings between participants and speakers
  • Networking time in a suitable location

>> Download the proceedings

Why Arcachon?

Located on the seafront, in the heart of downtown Arcachon, the Palais des Congrès houses more than 2,000 square meters of space dedicated to hosting business events and conventions for up to 700 people. The venue has a 500-seat auditorium, an ambassadors' room and a VIP area with a view of the Bay of Arcachon, as well as 10 fully modular meeting rooms. The team of the Palais des Congrès d'Arcachon will mobilize all its know-how and expertise to host our event and offer top quality services.

Arcachon is not just a seaside resort. It is a lively city, which combines gentle living and dynamism. A city on a human scale, it hosts numerous cultural and festive events all year round. With its seven kilometers of beach, Arcachon lives and transforms to the rhythm of the four seasons: it is an unmissable destination for business tourism.

Program

Thursday, October 27, 2016

  • 09:30am: Welcome of participants - Opening of the exhibitor area - Welcome coffee
  • 10:15 am: Opening of the Forum and welcome address by David Kassar, Founding President of Kassar International and International Mission, laureate of the "Entreprendre" network, EMBA/HEC-CPA, IHEDN auditor
    . Introduction to the Forum: "Why go international in Quebec?"
  • 10:45 a.m.: Address by the new Delegate General of Quebec in Paris. Line Beauchamp has been a Quebec minister on several occasions, Deputy Premier of Quebec and then Quebec's representative to UNESCO.
  • 11:15 a.m.: "Qualitative, quantitative and financial advantages of setting up a business in Quebec," by Yves Grimard, Director of Europe and the Middle East at Investissement Québec.
    Questions / Answers
  • 12:00 pm: Discussions/networking and free lunch
  • 2:30 pm: "International trade issues by 2025. Focus on the opportunities for cooperation between the European Union and Canada," by Pierre Marc Johnson, former Premier of Quebec, Chief Negotiator for Quebec of the Comprehensive Economic and Trade Agreement between Canada and the European Union ("CETA") and Counsel to the Montreal law firm Lavery deBilly.
    Questions / Answers
  • 15h30 : Visit of the partners' stands / BtoB
  • 17h30 : Closing round table "France-Quebec cooperation: opportunities and niches of the future", moderated by David Kassar
    • Pierre Marc Johnson, former Premier of Quebec, Chief Negotiator for Quebec of the Comprehensive Economic and Trade Agreement between Canada and the European Union ("CETA") and Counsel to the Montreal law firm Lavery deBilly
    • Dominique Brunin, Director CCI France, General Delegate CCI France International
    • Yves Grimard, Director Europe and Middle East, Investissement Québec
    • David Kassar, President and founder of Kassar International and Mission Internationale, laureate of the "Entreprendre" network, EMBA/HEC-CPA, IHEDN auditor
    Questions / Answers
  • 6:30 pm: Speeches
    Aperitif of friendship France / Quebec
    Presentation of exhibiting partners
  • 7:30 pm: Cocktail reception at the Palais des Congrès d'Arcachon, prepared with quality regional products. Conviviality, networking, networking

Friday, October 28, 2016

  • 09:00 am: Opening of the doors of the Forum and its exhibitor area
  • 09:20 a.m.: Address by Pierre Gabriel Côté, President and CEO of Investissement Québec
  • 09:30: "What are the economic strengths and weaknesses in international innovation?", by Alain Juillet, Expert in Economic Intelligence, former Director of Intelligence at the DGSE and then of Economic Intelligence within the SGDSN, Senior Advisor to Orrick Rambaud Martel
    . Questions / Answers
  • 10:15am: Testimony "Why internationalize in Quebec?", by Jacques Salognon, President of Deveryware and Pierre Peyrard, North American Business Development Director at Deveryware.
  • 11:00 a.m.: Testimony "Methodology for internationalizing a company," by Dominique Salliot, Vice President of Business and Strategy at Stelia Aerospace, an Airbus Group subsidiary.
  • 11:45 a.m.: Workshop on clusters and clusters internationally - "The cluster: a key to doing business in France and internationally," by Xavier Roy, Director General of France Clusters - Questions / Answers
  • 12:30 pm: Free lunch or possibility for some participants to be invited to the VIP/Press ride on the catamaran Le Côte d'Argent (limited places).
  • 2:45pm: BtoB meetings and networking in the Exhibitors / Partners area - Possibility for some participants to be invited by a partner to the helicopter flight over the Arcachon basin (limited places).
  • 5:00 pm: End of the forum

Pictures

Event partners

 Logo Euler Hermes France
Euler Hermes France
 Logo Québec International
Québec International
 Logo Lavery avocats
Lavery avocats
 Logo  Ville de Saint-Jean-sur-Richelieu
Ville de Saint-Jean-sur-Richelieu
 Logo  Conseil économique et tourisme Haut-Richelieu
Conseil économique et tourisme Haut-Richelieu
 Logo BA2E
BA2E
 Logo ADEME
ADEME
 Logo Investissement Québec
Investissement Québec
 Logo Montréal International
Montréal International
 Logo AIFRANCE
AIFRANCE
 Logo Mazars
Mazars
 Logo TBS Business school
TBS Business school
 Logo sage
sage
 Logo bubbles
bubbles
 Logo ParisMontréal
ParisMontréal
 Logo L'Express
L'Express
 Logo  Pramex International
Pramex International
 Logo Ville d'Archachon
Ville d'Archachon
 Logo Digital Place
Digital Place
 Logo GIPI
GIPI
 Logo invest in Bordeaux
invest in Bordeaux
 Logo UFE
UFE
 Logo randstad search
randstad search
 Logo France Clusters
France Clusters
 Logo Aerospace Valley
Aerospace Valley
 Logo RBC
RBC
 Logo CCI française au Canada
CCI française au Canada
 Logo HEC Montréal
HEC Montréal
 Logo Forum Francophone des Affaires
Forum Francophone des Affaires
 Logo CCI France International
CCI France International